<\/p>\n
Submitting a release well in advance is driven by technical, editorial, and marketing factors<\/strong>. Let\u2019s break down the key aspects.<\/p>\n Distribution.<\/strong> First, you need to send the release to a distributor\/label, which then uploads it to platforms (Yandex\u00a0Music, VK\u00a0Music, etc.). This process takes 2\u201314\u202fdays<\/strong>, depending on the partner and their workload.<\/p>\n Platform moderation.<\/strong> After upload, the release undergoes review (quality checks, metadata validation, rights verification). On Yandex\u00a0Music, for example, this can take 3\u201314\u202fdays<\/strong>.<\/p>\n Early pitching start.<\/strong> The \u00abSubmit for Pitching\u00bb<\/strong> button in BandLink appears only 2\u20134\u202fdays<\/strong> after the distributor confirms the release. If you submit the material just 5\u202fdays before release, you may not have enough time to complete all stages.<\/p>\n Playlist planning.<\/strong> Platform editors curate playlists in advance\u2014they need time to listen, evaluate, and integrate the release into their current editorial strategy.<\/p>\n Competitive pool.<\/strong> During peak periods (Fridays, pre\u2011holiday weeks), the volume of submissions surges. An early application increases your chances of being selected.<\/p>\n Feedback loop.<\/strong> If an editor needs to clarify details (genre, mood, context), you\u2019ll have time to respond promptly.<\/p>\n Pre\u2011saves and pre\u2011releases.<\/strong> The earlier you launch a pre\u2011save (a link to save the track before release), the more listeners you can attract. This impacts the first\u2011day performance<\/strong>\u2014a key metric for algorithms.<\/p>\n Promo campaigns.<\/strong> Advertising, social media posts, and collaborations require time to set up and build reach. It\u2019s hard to create an effective campaign in just 5\u202fdays.<\/p>\n Analytics and adjustments.<\/strong> Early submission lets you track audience interest (via pre\u2011save stats) and adjust your promo plan if needed.<\/p>\n Yandex\u00a0Music\/BandLink.<\/strong> Officially recommend submitting the release to the distributor at least 14\u202fdays<\/strong> before the release date to allow time for pitching.<\/p>\n VK\u00a0Music.<\/strong> Pitching applications are accepted 14\u202fdays<\/strong> before release; earlier submissions increase the likelihood of review.<\/p>\n International platforms (Spotify, Apple\u00a0Music).<\/strong> These often have stricter timelines: 28\u201342\u202fdays<\/strong> before release are typically required to qualify for editorial playlists.<\/p>\n Bottom line:<\/strong> The earlier you start, the more control you have over the release\u2014and the higher your chances of success.<\/p>","protected":false},"excerpt":{"rendered":" Why You Should Submit a Release 21\u202fDays (or at Least 14\u202fDays) Before the Release Date\u2014Not 2\u20133\u202fDays Submitting a release well in advance is driven by technical, editorial, and marketing factors. Let\u2019s break down the key aspects. Technical Delivery and Moderation Timelines Distribution. First, you need to send the release to a distributor\/label, which then uploads […]<\/p>\n","protected":false},"author":1,"featured_media":175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribucija","category-relizy"],"acf":[],"_links":{"self":[{"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/posts\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":7,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"predecessor-version":[{"id":948,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/posts\/896\/revisions\/948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/media\/175"}],"wp:attachment":[{"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Technical Delivery and Moderation Timelines<\/h3>\n
Editor and Playlist Workflow<\/h3>\n
Marketing Benefits of an Early Start<\/h3>\n
Platform and Distributor Requirements<\/h3>\n
What Happens If You Submit Just a Few Days Before Release?<\/h3>\n
\n
Recommended Timelines<\/h3>\n
\n