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In modern times, the music industry requires a competent approach to promotion. Simply reposting content from friends to your Telegram channel or VK page won\u2019t cut it anymore, and just hoping that success will come on its own is merely a dream for everyone. Each individual requires their own tailored method \u2014 an approach that works in its own unique way.<\/p>\n
Some might benefit from posting a couple of Reels or TikToks to gain widespread popularity, while others may need to push their content for several months or even years. Why is this the case?<\/p>\n
There are many methods for promoting your music, and each one is unique. Here, I\u2019ll discuss both paid and free methods that actually work.<\/p>\n
Vertical Videos.<\/strong> Yes, it\u2019s basic, and everyone talks about it. However, not everyone understands that vertical platforms like TikTok, YouTube, Instagram*, and others offer a free and high\u2011quality promotion method. Hundreds of thousands of people use vertical platforms daily, scrolling through their feeds. These platforms can be used to promote any kind of content, including your music. Many emerging artists have gained popularity primarily through vertical videos. A good video, high\u2011quality sound, and simple lyrics can win over your audience.<\/p>\n Moreover, if you look at the list of artists who\u2019ve \u00abmade it\u00bb in the past three years, the vast majority achieved success thanks to this method. Major artists also constantly use this tool \u2014 so why do you still consider \u00abdancing on TikTok\u00bb cringe?<\/p>\n Playlists.<\/strong> Editorial playlists work great and provide a certain boost to your audience \u2014 though only to a certain extent. On VK, the increase from being featured in playlists isn\u2019t particularly large, but on Yandex it actually brings benefits. This also applies to \u00abMy Wave\u00bb and \u00abNitro\u00bb on Yandex Music. Tracks for \u00abNitro\u00bb, by the way, are selected through self\u2011pitching.<\/p>\n Speaking of self\u2011pitching in this article\u2026<\/p>\n And the best part? All of this works completely free of charge.<\/p>\n User Playlists<\/strong> do work, but with caveats. They often have inflated play counts and additions, so purchasing a spot in such playlists is risky.<\/p>\n Collaborations.<\/strong> Yes, reaching out to someone with a proposal for a feature or to create something together can be challenging \u2014 at first. The first five times, that is.<\/p>\n After that, you\u2019ll enjoy the collaborative process, delegate half the tasks, and feel less exhausted when working on a release.<\/p>\n Plus, making music with someone else is far more interesting than working alone. Even if your first attempt at co\u2011writing was unsuccessful, that experience doesn\u2019t mean subsequent ones will be the same.<\/p>\n This method is a sure bet \u2014 there are many options for collaborating and moving forward together, or perhaps even creating your own community of musicians.<\/p>\n It\u2019s far more engaging to follow the scene \u2014 take Dopeclubb, Melon Music, Acidhouse, and Yung Russia as examples. There are millions of successful cases.<\/p>\n Outdoor Advertising.<\/strong> Hanging posters, stickers, and QR codes in venues where it\u2019s allowed, on designated boards and poles (where permitted). No one\u2019s stopping you from promoting yourself through physical posters. Some people still sell their services not through websites like HeadHunter, but by hanging up flyers. Yes, it might take a lot of time, but you could also get noticed by many people through these stickers (stickers, posters, QR codes).<\/p>\n Targeted Advertising.<\/strong> This is when your card or track is shown as an ad to various users \u2014 usually your target audience \u2014 for a fee. This includes factors like age, gender, country, etc. In other words, your track is shown to those who might be interested in it.<\/p>\n However, there\u2019s a problem \u2014 the advertising market is overheated. While targeting on VK provided a boost in 2020, in 2 Newton it doesn\u2019t make sense on small budgets.<\/p>\n \u00abImpulse\u00bb on Yandex Music<\/strong> is a good option, but it doesn\u2019t yield immediate results and is more of a supplementary tool. Opinions on it are mixed.<\/p>\n Seeding with Bloggers.<\/strong> If you don\u2019t have an established account on vertical platforms, you can turn to bloggers. Instead of promoting your new music yourself, you\u2019re banking on the pre\u2011existing trust in someone else\u2019s voice. This format helps promote your track by leveraging the blogger\u2019s already loyal audience.<\/p>\n The upside? If the blogger genuinely likes your music and it fits their video format, they\u2019ll use it for content without needing to be paid.<\/p>\n Other methods, like reposting to popular channels, don\u2019t work. They typically generate negative reactions and comments. Track reviews on streams also don\u2019t work \u2014 viewers aren\u2019t interested in adding your release; they\u2019re usually there to hear a review of their own track and then leave the stream.<\/p>\n There are many more ways to promote your music:<\/p>\n You can list them endlessly, but they won\u2019t be as effective. However, no one\u2019s stopping you from combining them. On the contrary, doing so will yield greater audience growth \u2014 especially when you mix free and paid promotion methods, working on your own and leveraging the power of others. The key is simply to try promoting.<\/p>\n The easiest approach here is to create a great viral video that will give you your first basic audience \u2014 after that, it\u2019s the music itself that will do the talking.<\/p>","protected":false},"excerpt":{"rendered":" There are many promotion methods, but you need to look at and test which ones are good.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-post.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-651","post","type-post","status-publish","format-standard","hentry","category-10","category-prodvizhenie"],"acf":[],"_links":{"self":[{"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/posts\/651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/comments?post=651"}],"version-history":[{"count":13,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/posts\/651\/revisions"}],"predecessor-version":[{"id":667,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/posts\/651\/revisions\/667"}],"wp:attachment":[{"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/media?parent=651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/categories?post=651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voquestars.ru\/en\/wp-json\/wp\/v2\/tags?post=651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Paid Methods<\/h3>\n
Other Promotion Methods<\/h3>\n
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