Why You Should Submit a Release 21 Days (or at Least 14 Days) Before the Release Date—Not 2–3 Days
Submitting a release well in advance is driven by technical, editorial, and marketing factors. Let’s break down the key aspects.
Technical Delivery and Moderation Timelines
Distribution. First, you need to send the release to a distributor/label, which then uploads it to platforms (Yandex Music, VK Music, etc.). This process takes 2–14 days, depending on the partner and their workload.
Platform moderation. After upload, the release undergoes review (quality checks, metadata validation, rights verification). On Yandex Music, for example, this can take 3–14 days.
Early pitching start. The «Submit for Pitching» button in BandLink appears only 2–4 days after the distributor confirms the release. If you submit the material just 5 days before release, you may not have enough time to complete all stages.
Editor and Playlist Workflow
Playlist planning. Platform editors curate playlists in advance—they need time to listen, evaluate, and integrate the release into their current editorial strategy.
Competitive pool. During peak periods (Fridays, pre‑holiday weeks), the volume of submissions surges. An early application increases your chances of being selected.
Feedback loop. If an editor needs to clarify details (genre, mood, context), you’ll have time to respond promptly.
Marketing Benefits of an Early Start
Pre‑saves and pre‑releases. The earlier you launch a pre‑save (a link to save the track before release), the more listeners you can attract. This impacts the first‑day performance—a key metric for algorithms.
Promo campaigns. Advertising, social media posts, and collaborations require time to set up and build reach. It’s hard to create an effective campaign in just 5 days.
Analytics and adjustments. Early submission lets you track audience interest (via pre‑save stats) and adjust your promo plan if needed.
Platform and Distributor Requirements
Yandex Music/BandLink. Officially recommend submitting the release to the distributor at least 14 days before the release date to allow time for pitching.
VK Music. Pitching applications are accepted 14 days before release; earlier submissions increase the likelihood of review.
International platforms (Spotify, Apple Music). These often have stricter timelines: 28–42 days before release are typically required to qualify for editorial playlists.
What Happens If You Submit Just a Few Days Before Release?
- Risk of missing moderation. The release may not pass review by the target date.
- Pitching won’t be reviewed. Editors won’t have time to include the track in playlists.
- Weak launch. Limited time for pre‑saves and promo means poor first‑day performance, which reduces algorithmic interest.
- Limited options. Some tools (e.g., exclusive playlists) require submissions 3–4 weeks in advance.
Recommended Timelines
- At least 14 days — for Russian platforms (Yandex Music, VK Music).
- 21–28 days — to maximize playlist and promo opportunities.
- 28–42 days — for international platforms (Spotify, Apple Music).
Bottom line: The earlier you start, the more control you have over the release—and the higher your chances of success.
