What Is Track Pitching?
Pitching is the process of presenting new musical material to curators of streaming platforms for inclusion in official playlists. It’s one of the key tools for artist promotion.
Pitching on Yandex Music
Basic requirements:
- A verified BandLink account;
- A release uploaded via a distributor (e.g., through Voque Stars);
- At least 2 weeks before the release date.
Release submission process:
- Upload the release via a distributor.
- Wait for confirmation that it’s been delivered to Yandex Music.
- The «Submit for Pitching» button will appear in BandLink.
- Select the key track.
- Fill in information about the track and artist.
- Set up a pre‑save to promote the release.
Special perks for emerging artists:
- Artists with up to 5 000 listeners get additional benefits.
- Artists who submit their release for pitching on Yandex Music via the BandLink dashboard can be featured in the «New Talents» playlist.
- Higher chances of being included in the Nitro program.
- Improved recommendation algorithms.
- Platform support.
Pitching on VK Music
To pitch successfully, you’ll need:
- An uploaded release;
- UPC code;
- Press release (500–1 000 characters);
- Artist’s social media links;
- High‑quality photos;
- Link to the artist’s profile.
Pitching on MTS Music
Platform specifics:
- No registration required;
- Simple submission form;
- Option to upload an MP3 file;
- Important: artist photos are pulled from Yandex Music.
Purpose and Goals
Pitching helps get your track in front of:
- A&R managers at labels;
- Playlist curators on streaming services;
- Editors at music blogs and media;
- Curators of thematic collections;
- Other artists and producers.
Main goals:
- Inclusion in editorial playlists on streaming platforms;
- Release via reputable labels;
- Coverage in industry media;
- Collaborations with other artists;
- Professional feedback.
How to track playlist placements:
- Distributor’s dashboard;
- BandLink scanner;
- Artist’s personal account;
- Playback statistics.
Key Notes
- You cannot pitch your first release on Yandex Music;
- All artists featured on the track must be verified;
- Featured artists cannot pitch independently;
- Labels have a separate submission form.
Why It Matters
Pitching is a free and effective promotion tool. Even without an advertising budget, it allows you to:
- Increase audience reach;
- Get featured in prominent sections of streaming platforms;
- Attract industry attention;
- Receive feedback to help you grow.
