Okay, you’ve made a track. It’s great. Your friends are thrilled, your parents are proud, you’re even putting it on repeat. But here’s the problem – it’s just not getting any traction beyond your friends. Streams are scarce, you can’t see it in recommendations, and playlists are silent. What should you do?
In 2025, competition among musicians is fierce. Getting noticed requires more than just a good sound. You need a strategy. Calm, systematic, without hype or falseness.
These are the approaches that really get results.
Pre-production = half the battle
Before uploading a track, think: who is it for? What vibe does it evoke? When will it work best – in the morning on a “quiet morning” playlist or in the evening on a “lo-fi chill” playlist? Think about the genre, the emotion, the moment when this song might pop!
If it’s well thought out, it’s easy to choose the right key tags, the right release date, the right moment to submit to playlists. Algorithms read all of this. And believe me, they’re always on the alert.
Pitch. Always.
It may sound boring, but it’s actually the most effective tool. If you’re releasing a track through a distributor, don’t be lazy about filling out the pitch form. This is how streaming service editors (like Yandex, Spotify, and VK) select music for their selections.
Voque Audio, for example, allows you to submit a pitch directly in your account. You can specify not only the genre, but also the track’s story, its mood, and even its intended audience. All this helps you get into the right selections. And from there, recommendations are just a short step away.
Start a “chain of interest”
Don’t upload a track suddenly. Start with teasers: a snippet of the chorus on TikTok, a story with a snippet, the cover art in your feed. Get people excited. This warms up the audience and signals to streamers that there’s interest even before the release.
The best option is to launch a pre-save. Voque Audio has a pre-order feature. You get a link, share it on social media, and everyone who clicks automatically subscribes to you and the track. This is a direct route into the Spotify and Yandex algorithms.
Use short videos
In 2025, TikTok and Reels are still the strongest promotion channels. One successful video, and your streams will take off. It’s important to nail the mood and delivery. You don’t have to shoot a video for 100,000. Sometimes a 10-second video with an emotional reaction or a visual metaphor works better.
Voque Audio subscribers often share stories like, “I filmed it on my phone, it popped up in recommendations, and then I got 15,000 streams in a week.” The key is to start and test.
Collaborate with other artists and curators
Feats, remixes, and guest spots are a great way to expand your audience. Also, connect with playlist makers. There are tons of independent curators who have great collections on Yandex and VK. Find them, write politely, send them your track, and let them decide if it’s suitable.
Analyze and adjust
Not included in the algorithms? See at what second the listener stops. Where they click. Which track performs best. Voque provides analytics by stream, geography, and platform—and this really helps. Sometimes, simply changing the cover or updating the description is enough to boost a track’s popularity.
Take it step by step
Promotion isn’t a “Make a hit” button. These are sequential steps: preparation, launch, warm-up, and audience engagement. And yes, you need a partner to help you build this system.
Voque Audio isn’t just a “download platform” in this regard, but a tool for growth. They’ll give you advice, help you with the release, pitching, and analytics—and you’re not alone in all of this.
